you might wonder what on earth is cacao pulp. the most creative product naive has ever developed. a fresh cacao bean is surrounded by white mucilage called a placenta, also known as pulp. it is sweet, citrusy and no cacao plantation visit is complete without watching a ripe cacao pod being cut open with a machete and then sucking on this refreshing pulp. this amazing by-product is full of vitamins, antioxidants and flavor. naive has found a way to collect and preserving cacao pulp – freeze-dry the pulp to develop a meringue-like texture and then immerse the pulp into chocolate made from white heirloom cacao. a cacao taste like never before!








